The Clinic for the Rehabilitation of Wildlife (CROW) recently revealed a fun new logo that features sihouettes of many of the animal friends successfully treated at the wildlife hospital each year.
Three birds, a brown pelican, a great blue heron and a great horned owl, represent CROW’s avian patients which account for over 60% of its annual caseload.
Mammals, represented by a North American river otter and a northern raccoon, account for 30% of patients and the remaining 10% are reptiles and amphibians, represented by a sea turtle.
The sea turtle is featured prominently since CROW is the only licensed sea turtle rehabilitation facility in Southwest Florida, with the next closest ones along our coast being Mote Marine in Sarasota and the Marathon Turtle Hospital in the Florida Keys.
The logo was designed by John Jacobson, a long-time supporter of CROW and owner of Intergraphic 2.0.
“We wanted the animals to represent CROW as a whole and John did such a great job,” says Executive Director Alison Charney Hussey. “Our new logo pays homage to our original logo by including the owl and raccoon, but after 53 years and over 100,000 patients, the new logo represents CROW as we are now!”
The transition to the new logo is already underway. Followers on CROW’s social media may have already noticed the change, while printed materials will not see the change until current stocks have been used. Items with the new logo, including t-shirts, stickers and magnets will be available for purchase at CROW’s Visitor Education Center or their online store. All proceeds from the sale of these items will benefit wildlife patients in care at the hospital.