As part of its 40th anniversary celebration, the “Ding” Darling Wildlife Society (DDWS) rolls out its exclusive, limited-edition Wild Daze Ale on December 4, with island events to follow throughout the month.
The launch event starts at 4 p.m. at Fort Myers Brewing Co. in Fort Myers. The WoW (Wildlife on Wheels) mobile interactive experience will be onsite for the occasion, along with food trucks, music, trivia games, and other special goings-on.
Later in the month, Bailey’s General Store will be hosting tasting events on December 8, 9, 18 and 19.
The exclusive brew – a smooth and light-bodied golden ale with a subtle hint of sweetness – will be available for a limited time of around six months after its rollout, depending upon how long supplies last.
Bailey’s, Doc Ford’s Rum Bar & Grill, Sanibel Captiva Beach Resorts, and The Timbers Restaurant & Fish Market will be selling the beer on Sanibel and Captiva, with a portion of the proceeds benefiting the conservation, research, education, and land acquisition efforts at the Refuge.
The Wild Daze Committee commissioned native Miami Latina artist Emily Alvarez to design an exclusive label for the canned beer. Throughout the month, in time for holiday giving, the Refuge Nature Store’s three locations (at the Refuge, at 2250 Periwinkle Way, and online at ShopDingDarling.com) will carry special Wild Daze Ale merchandise based on Emily’s art.
“Our goal is to expand ‘Ding’ Darling’s appeal to a wider, young, multi-cultural audience in a fresh, new way,” said Birgie Miller, DDWS Executive Director. “Fort Myers Brewing staff share the Refuge’s mission to get people outdoors, which makes for a great partnership on this limited-edition beer.”
For more information about Wild Daze Ale, visit dingbeer.com or contact April at 239-472-1100, ext. 4.